Prime Video’s ad-free tier is a baffling own goal

OPINION: I remember first hearing about Prime Video’s move into ad-supported content ages ago, and when it became official in September 2023 I made my peace with it. As long as the ads weren’t intrusive, it’s not something I’d be fussy about. After all, I’ve spent the majority of my TV watching life sitting through ads anyway. But when did some digging it became clear that the new ad-free tier removed Dolby Vision and Atmos support – and

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