“This new one looks exactly like the old one! Brilliant!” said no one, ever. And no one ever added, “it’s quite a lot more expensive than the old one too! Brilliant!” either.
Five years ago Naim single-handedly invented a whole new category in the home entertainment market: the premium, £1k-ish wireless speaker by a properly significant hi-fi brand. The original Mu-so was a runaway success, becoming interior decor shorthand for ‘discerning’ and inspiring any number of rival brands to treat the wireless speaker market a bit more seriously. Naim shifted the original Mu-so as quickly as it could build it, winning profile, cachet and profits as it did so.
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https://www.stuff.tv/naim/mu-so-2/review
