Want to know a secret? I used to hide niche music genres in my features to spot plagiarists. Type my choice keywords (‘ruckus skiffle’, ‘kawai metal’, ‘farmcore’, you get the idea) into Google and if another long-form article contained my lifted eccentric genres, I soon aired the author on it. OK, Spotify’s Niche Mixes nixed my technique to a degree – dozens of us might now be writing about pagode, goblincore and funeral doom – but the product I’m about
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