In the past, we’ve seen clothed mannequins, well-arranged furniture pieces, and huge special promotion posters gracing the storefronts. But as times change, so do the technologies used to attract customers to make a purchase. Today, many retail store owners opt to use a freestanding digital kiosk as an advertising channel. If you’re thinking of doing the same, the insights in this post might help you plan your strategies carefully.
Ways to Increase Foot Traffic and ROI through Digital Displays
Yes, the initial cost of LCD monitors might be more than the cost of printed posters. But its ROI will start to manifest in terms of more sales in the long run if you integrate the following insights in your campaigns:
1. Use multi-media content for more captivating storytelling.
Digital display content should be short, simple, and has a compelling call to action. Follow the 60-30-10 rule in graphic design, which allocates 60% for the main colour, 30% for the main colour’s contrast, and 10% for the accent colour. Be precise with the details of the promotion, such as the time of the day, location, duration, and items available.
Catch the viewers’ attention with compelling videos and GIFs. Maps, directories, and event schedules might also spark the interests of the public.
Variety is crucial in ad campaigns. Plan out all the content types you’d like to release. And make sure these are all created to suit your target customers’ preferences.
2. Make the display interactive.
High engagement is the key to making customers even more glued to your ad campaigns to the point of buying. To increase engagement, find a freestanding digital kiosk that comes with touch screen features. Create content using HTML5 technology to integrate multiple content types, such as polls, quizzes, and QR codes. Then, have clear calls to action in place in the content to ensure that engagement will lead to sales.
Touch screen features are also great ones to have if you’re planning to show maps, directories, and calendars in your LCD outdoor kiosks.
3. Choose an outdoor LCD kiosk with the right height and size.
Find an outdoor LCD monitor with a large display to make sure your ads are visible by many people even from far away. Ideally, choose a screen size that’s not more than 55 inches. People with normal vision can see as far as 23 feet. Consider this distance when choosing a display size and design.
For the lighting, you can adjust the illumination of the kiosk to suit the area where you’ve placed it. Avoid making it too bright, especially if it’s placed outdoors.
As for the height, it’s best to choose a display height that’s within eye level. You may also choose a freestanding LCD kiosk with adjustable height and angle for better positioning.
4. Choose a strategic location for the digital kiosk.
Set up the digital kiosk at places with high foot traffic. At malls, you can place your display near the entrance or exit doors. At offices, LCD kiosks would generate more engagement if placed near the elevator, cafeteria, or break rooms. Or at schools, the study areas and lounges are the perfect places to set up the digital display kiosks. You may also decide to configure the display either in portrait or landscape mode based on the available space.
5. Run your campaigns regardless of the season or time of the day.
Don’t allow any downtime. Choose a freestanding digital kiosk that you can program for 24/7 usage. Digital displays with touch screen feature also allow users to configure clicks to lead to a website landing page. Through this, companies could enjoy round-the-clock online sales.
It’s also wise to choose an LCD monitor with a steel enclosure, as well as vandal-proof and weatherproof features. Most importantly, opt for an LCD kiosk with a smart temperature control system to ensure it can withstand cold and hot surroundings.
If you’re looking to make more sales or raise awareness for your brands, setting up the right LCD outdoor kiosks is worth considering. This strategy has been in the mainstream of the advertising industry for good reasons. With the right placement, content, and choice of digital display, you can increase foot traffic to your store as well as boost online sales and brand loyalty.