Are you watching the television, or is it watching you? Apps, devices, and services have grown too comfortable requesting user information. Often disguised as a requirement for providing an “enriched user experience,” most smart things keep tabs on us — it’s understandable if that freaks you out a bit.
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These products take in useful user inputs such as navigation habits, app usage, and device settings to deliver a more catered experience — but it’s also definitely used for advertising. This can be seen in how Google just knows what ads will get you on an impulsive shopping spree or YouTube displaying videos at 2 AM that intrigue you the most. For obvious reasons, Amazon is one of those brands that greatly benefit from understanding what interests its users the most.
Amazon’s media streaming devices have climbed to the top of every smart home essentials list due to their budget pricing and heavy advertising (alongside Amazon’s other devices) on the world’s biggest shopping site. They’re a great value, especially with the brand promising four years of software support for Fire TV devices. Like most other Amazon services, though, the Fire Stick and other devices in the series collect personal data — but with just a few pushes on your remote, you can easily opt out of them.
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