Roku may have blazed the trail for streaming HDMI sticks, but when Amazon unleashed its Fire TV Stick to an overwhelmingly receptive customer base, the new device category made a quantum leap forward, transforming from a novelty into a powerful industry force in a matter of hours. Amazon said that the Fire TV Stick was its fastest selling device ever at launch, and it’s easy to understand why. At $40, the dongle costs just $5 more than a Chromecast, but is $10 less than Roku’s streaming stick.
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