Warner Music Group is creating a music concert venue in the metaverse, teaming up with The Sandbox (opens in new tab), a virtual world in which players can build and monetize their gaming experiences on the Ethereum blockchain. Set to feature artists from its roster, Warner’s virtual ‘land’ inside The Sandbox will be a “combination of musical theme park and concert venue”, according to the company. While Warner has yet to confirm which artists will be appearing in the virtual venue, its large and varied roster includes the likes of Ed Sheeran, Camilla Cabello, Dua Lipa, and Green Day – so some huge stars could appear as avatars in the metaverse.
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