For a while, it seemed like the bitrate war might prove some sort of salvation for audio quality. Turns out, though, that the average listener can’t actually hear much difference beyond a certain point, and that’s even if they’re willing to pay for higher quality downloads and streams.

BoomStick creator BoomCloud 360’s answer is algorithms, not bitrates. Brainchild of former SRS Labs CTO Alan Kraemer, they tackle bass and spatial enhancement, along with high frequency optimization, to make existing music more listener-friendly.
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