Be honest, is sound quality that big a deal?

Come on, it’s just you and me, how do you rate it? Is sound quality the main thing, or is price, features, size, styling, name brand or scoring the best possible deal? It’s probably a combination of all of those things, but how high does sound quality rate for you?

Ten years ago at a press luncheon when I was seated next to the president of a large, mainstream American speaker company, I asked (off the record) about his priorities, where sound quality fit in relation to design and material costs, marketing, advertising, dealer relations, styling and so on. He practically choked on his food and turned away and talked to someone else. There was no way I’d get an honest answer out of him. Even then, most of his customers never heard his speakers before they bought them. So, sure, all speaker companies pay lip service to sound quality, but their real top priority is selling product.
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Read full post here:
https://www.cnet.com/news/attention-speaker-buyers-is-sound-quality-really-the-top-priority/