Apple TV isn’t ready for prime time

Apple has made TV streaming deals with Major League Baseball and Major League Soccer and is rumored to be negotiating with multiple other leagues, including the NFL and the Dutch Eredivisie (first-division soccer). Clearly, Apple thinks that live sports are a way to get people who have avoided embracing streaming TV to finally make the jump. (Amazon feels the same, which is why it bought the NFL’s Thursday Night Football package.

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