Too little, too late.

Amazon’s strategy of putting Alexa everywhere is hampered by one key fact: It doesn’t make a phone. That means Alexa’s influence is severely hampered as soon as we leave our houses. To help close that gap, Amazon has made Echo Auto, a dashboard device that brings Alexa into your car.
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https://www.techhive.com/article/3433536/amazon-echo-auto-review.html