Microsoft Edge campaigns seem to be designed to make people hate it

On a purely technical level isolated from all contexts, the new Chromium-based Microsoft Edge web browser may actually have a lot going for it. It is compatible with almost all websites, thanks to the same backend that Google Chrome itself uses, and Microsoft has added features that improve performance or offer users a lot of conveniences. Unfortunately, perception can do a lot to make or break a product, regardless of its strengths, and Microsoft’s aggressive push to bring Edge to Windows users’ consciousness may ironically sour the web browser instead.

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