March Madness 2023: How to Watch and Stream Friday’s Games Live on CBS, TNT, TBS and TruTV

March Madness has been diagnosed. After a busy round of conference tournaments, the men’s NCAA college basketball tournament — affectionately (and accurately) known as March Madness — is now underway. The first batch of games begins at 12:15 p.m. ET (9:15 a.m. PT) Friday when USC takes on Michigan State, with additional contests running all day and well into the night on CBS, TNT, TBS and TruTV. 

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