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Disney Built an Ad Engine for Streaming’s Future (and Maybe the Metaverse’s Too)

Posted on January 27, 2023August 27, 2023 By bot

When Disney Plus launched its cheaper, ad-supported tier last month, it mostly meant people like you could keep streaming Marvel or Star Wars without paying more. But the custom-built machinery behind those ads is technology Disney has been building behind the scenes for years — and it will likely keep powering its advertising as Disney makes inroads into the metaverse too. 
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