Apple will let you opt out of iOS 15’s most controversial new feature

Apple will ask users for permission before serving them with personalised ads in iOS 15, in a welcome change of tack from earlier beta instalments.

9to5Mac notes that, while the Personalised Ads feature was automatically enabled in initial versions, Apple is now asking for permission.

While that may have always been the plan (iOS betas don’t always represent how the final features will appear), it’s good to know the company is practicing what it preaches in giving users the option.

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