One cannot claim that Chinese startup OnePlus lacks ambition or imagination. It set itself up as one that challenged the status quo in the smartphone industry, bringing out the OnePlus One as a “flagship killer”, a moniker that it was, admittedly, worthy of. Now it wants to repeat that with the OnePlus 2, but it is now also resorting to more marketing gimmicks to bring its product to the spotlight. Aside from just announcing the its July 27 unveiling of the smartphone, it also revealed that it will happen completely in virtual reality.
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https://www.slashgear.com/oneplus-2-unveiling-to-happen-completely-in-vr-26390677/
