Yes to wearables with clear solutions to serious problems
Making that paper. It’s the end goal for every company and L’Oréal is no different. It has just launched its My Skin Track UV, a $60 sensor that you can clip onto your clothes and can track UV exposure, pollen and pollution. No doubt the beauty brand hopes that selling it exclusively through Apple will bring in those dollars for its skincare products.
I haven’t got a problem with that, simply because L’Oréal is doing wearables the right way. Every startup or company I speak to says the same thing when I ask what makes a good wearable. It has to offer a solution to a problem. I’m not sure how many actually think long and hard enough about that before launching a product, but I get the sense that L’Oréal has got a good handle on this.
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Read full post here:
https://www.wareable.com/wearable-tech/loreal-is-making-wearables-the-right-way-6730
