Aston Martin is reviving the Lagonda name for a new interpretation of luxury driving, a fully-electric sedan that begins with this Geneva Motor Show concept and will end with multiple production cars. The Lagonda Vision Concept reboots the storied marque not only as a name for a single vehicle, but a new Aston Martin sub-brand in effect, including giving the automaker the flexibility to adopt different segments including SUVs.
Production, Aston Martin says, is still a couple of years out, with plans to kick things off in 2021. The Vision Concept, though, previews what those production cars might look like, dubbed a “near future study” that departs significantly from what we associate with the company’s current vehicles. That, Aston Martin argues, is entirely intentional.
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