Andy Rubin was disillusioned. He helped build the Android operating system. He watched as Google acquired the company, and he steered development on the mobile OS for years after that. And somewhere along the way, he grew a little weary of how the smartphone market worked.
To hear him tell it, the mobile industry prioritized iteration over innovation, to the point where it centered itself around only two companies: Apple and Samsung. Convinced that Apple’s premium phone business model would work for a startup, Rubin set about building his own phone, and here we are. That startup, Essential, offers its new PH-1 as a remedy to the industry’s ills. It’s a premium smartphone with an impeccable pedigree that embodies progress and choice and openness. That was the idea, anyway.
Here’s the thing about lofty goals though: You’re almost never going to achieve them in one shot. And really, that’s the Essential PH-1 in a nutshell. It’s an exceptionally crafted device and a stunning first effort from a company that didn’t exist 18 months ago. While the PH-1 stands as a testament to Rubin’s vision, a few shortcomings keep it from being as truly great as promised.
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https://www.engadget.com/2017/08/24/essential-phone-ph-1-review/
