MixRadio has officially outgrown its roots. The music streaming service that prides itself with its personalized and local-aware curated playlists has just announced its expansion to cover almost all of the mobile world. That means, for all intents and purposes, Android, iOS, and its original Windows Phone base. It is also announcing a new partnership with HTC. Now owned by one of the most popular messaging services, MixRadio is set to compete in an already crowded turf headed by the likes of Spotify, Rdio, Apple, and now, Tidal.
MixRadio has had a very notable pedigree, but also a slightly troubled past. It started out as Nokia Music, amusingly enough, before being rebranded as Nokia MixRadio. The Nokia part was eventually dropped when Microsoft acquired the Finnish mobile giant. But late last year, Microsoft sold off MixRadio to LINE, one of the top contenders in the instant messaging space.
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https://www.slashgear.com/mixradios-personalized-music-streaming-lands-on-android-ios-19384273/
