“Novelty is the universal cry – novelty by hook or by crook!” wrote Auguste Escoffier, father of French cuisine, in 1907, while criticising the delicate gimmickry of overpriced food trends. When first faced with LG’s new pastry-themed soundbar, the Eclair QP5, Escoffier immediately springs to mind. Mainly because he knew a thing or two about great patisserie but also, perhaps, because he understood the value of not falling into the trap of innovation for innovation’s sake.
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