Ford is invading Toyota’s turf with a go-anywhere SUV but the king off the road is fighting back.
When your popularity is waning, it’s not a great idea to pick a fight with the biggest, most popular kid in the playground.
But that’s exactly what Ford has done. It’s called out Toyota with a series of “challenger” advertisements that highlight “customer advantages” it offers over its rival.
First in the crosshairs was the mid-size bestseller,the Camry. Then it was the biggest selling ute, the HiLux. Now it’s Australia’s favourite large SUV, the Prado.
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https://www.carsguide.com.au/car-reviews/2015-ford-everest-toyota-fortuner-and-toyota-landcruiser-prado-review-36695
