Europe’s biggest annual tech conference for 2020 will be unlike any before it
IFA 2020 is happening; not even a global pandemic is stopping it (so far, anyway). Europe’s biggest annual tech show is going ahead as a physical event for its 96th year next month, from Thursday 3rd to Saturday 5th September.
Why? In the words of Internationale Funkausstellung Berlin’s organisers, “we are planning to go ahead based on a reworked concept that highlights IFA’s core functions: supporting brands and manufacturers, retailers, innovators and the media”.
It won’t be the IFA we all know, of course – half the usual show duration, limited capacity, no public presence, and severely reduced exhibitor attendance is seeing to that. But it will be closer to ‘business as usual’ where product launches are concerned – and that is what’s important, right?
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https://www.whathifi.com/news/ifa-2020-special-edition-preview
