Ford quietly increased the number of 2021 Bronco First Edition trucks it took reservations for, risking early-adopter frustration after demand wildly outstripped supply. The automaker initially intended to offer just 3,500 of the First Edition trucks, with the promise that buyers would be first in line to get their new SUV when it arrives at dealerships next year.
That, combined with the high level of standard equipment, saw demand skyrocket. Less than 24 hours after Ford put the Bronco First Edition up on its reservation system, every single one of the $59,305 (plus destination) trucks was snapped up.
In fact, Ford conceded today, not only the original 3,500 trucks were reserved, but a further 3,500 it surreptitiously added to the pot.
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