Why Xiaomi is Apple’s biggest threat in China (and soon, everywhere else)

When the new iOS 9 comes out this fall, Apple’s iPhone Maps app will finally offer public-transit directions. At first, the feature will be available for just 10 cities worldwide. Except in China, that is, where it’s launching in more than 300 localities at once.

This is just the latest indication of how much Apple cares about China and its booming class of affluent consumers, which Tim Cook has said he expects to become Apple’s largest market. If he’s right, it will be because the company has figured out how to fend off one of the most unstoppable forces the tech industry has ever seen: Xiaomi.
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