This well-executed SUV for the masses has enough luxury to to meaningfully shift current perceptions of the Kia brand.
Kia is no newcomer to the three-row-utility-vehicle market, nor is it a stranger to spinning the wheel of fortune. When its Borrego launched in 2008, it was an ill-timed wager on the body-on-frame, three-row SUV. Faced with soaring fuel prices, the Great Recession, and a shift to car-based crossovers, the star-crossed ute died after just one model year and 22,663 U.S. sales. That it looked like a copyright-dodging SUV avatar didn’t help.
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