The folks at Industrial Light and Magic, the creators of the special effects and the entire look of Star Wars, have created a new experience lab. This effort is called ILMxLAB, and it’s really made up of the efforts of ILM, Skywalker Sound, and Lucasfilm’s story group. Together, the crew will create immersive experiences – augmented reality and virtual reality – for the first generation of market-ready VR devices. This means Oculus Rift, it means Valve’s HTC VIVE, and it means everything in-between.
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