Mark Bernhard is the man at the centre of Holden’s battle for Aussie hearts and minds… And he looks haggard
It’s late on a Friday afternoon at ‘Holden House’ in Fishermans Bend and Mark Bernhard is clearly in the fight of his life.
As we sit down to chat, in a quiet corner of the ground-floor cafeteria, he looks more like a World War I battlefield commander than the head of Australia’s own car company.
That’s hardly surprising, since Holden has never looked so bad, or been doing so badly, through the many ups and downs over the past 60 years.
“Crisis? I’m not sure it’s a crisis. That’s your word,” Berhard begins.
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