High-profile flops will likely mean the company plays it safe in 2018
GoPro recently announced it had returned to profit, which might come as a surprise to anyone that doesn’t pay close attention to what’s happening in the world of tech news. Those things are really popular, aren’t they? Everyone at least knows someone who has one.
That may be true, but GoPro’s fortunes are far from assured. 2017 saw the arrival of the Hero6, the Omni camera rig and GoPro’s Fusion 360-degree action cam in a bid to make VR moviemaking easier. But over the past two years, the company has faced financial tribulations and declining shares, caused by a range of factors.
One of the biggest factors was the Karma, an impressive attempt at a consumer drone, which was scuppered by two unexpected things – a botched launch, and the unveiling of the DJI Mavic, a very similar product whose launch was slightly less botched.
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