We’re in a real chicken and egg situation with 8K. Without more 8K TVs being sold, no one will be interested in streaming or broadcasting 8K content. And while there’s no 8K content to watch, few people can justify the extra outlay for an 8K TV.

And we are talking about a huge outlay. The Sony ZG9 is available in two sizes, the biggest of which (98in) will set you back £85,000. The smaller, 85in ZG9 is cheap by comparison, but at £14,000, it’s still £9000 more expensive than Sony’s top 4K LCD, the KD-85XG9505.
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https://www.whathifi.com/reviews/sony-kd-85zg9-8k-tv