Can you think of a boat with stiffer, more focussed competition than the Nord Star 31+?

With homegrown rivals like the Sargo 31 and Botnia Targa 30.1 breathing down its neck and offering many of the same benefits, it’s logical to conclude that anyone interested in one of these boats is probably considering all three. All hailing from the same area on Finland’s west coast, within about 160km of each other, these boats are as closely aligned geographically as they are spiritually, but what separates them?
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https://www.mby.com/video/nord-star-31-review-suv-of-the-seas-112411