You Can Snag Yema’s New In-House Movement Watch for Half Price

One of our favorite French watchmakers has just made a huge horological leap: Yema is launching a new watch featuring its own movement, the Wristmaster Micro-Rotor. Even a basic ‘in-house movement’ is a topic for debate among enthusiasts and a big deal for watch brands — but Yema is even more ambitious, creating an ‘ultra-thin’ micro-rotor movement housed in an integrated-bracelet steel sport watch. It elevates the affordability-focused brand to another level among watchmakers, both in terms of prestige

Read more