After months of speculation and rampant rumors, Apple has finally launched its own over-ear headphones in the form of the AirPods Max. The product was just the latest open secret floating around the Cupertino giant’s orbit in a year of leaks and early reveals.

There is no doubt the AirPods Max headphones are interesting, with their premium features and wallet-gouging $549 price tag. Yet I cannot help but feel Apple is repeating a similar mistake — and it has everything to do with that price.
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