Why Are Watch Hands Set to 10:10 in Photos?

Welcome to Further Details, a recurring column where we investigate what purpose an oft-overlooked product element actually serves. For this installment: the reason watches are set a certain way in photographs. In advertisements and even many of the more professional-looking photos on the likes of Instagram, you’ll reliably find watch hands set to 10:10, or thereabouts. If you’ve never noticed this before, you won’t be able to unsee it now (go ahead, browse our watch archives). If you have

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