‘Computer eye strain has become the number one health-related office complaint in the United States,’ former Oakley General Manager Joe Croft touted at the top of his ‘Shark Tank’ pitch. It was the ideal lead-in to the big reveal of Gunnar Optiks’ core product, amber-lensed glasses designed to minimize unpleasant blue light. Croft started strong, seeking $750,000 for a 5% stake in Gunnar Optiks, impressing the tank with product quality, annual sales, and cost margin. There was no question
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