Founded in 1921 in New York, Benrus was once a player among the major American watch companies and produced a range of timepieces throughout its history. Benrus aimed to produce affordable watches by importing movements from various sources, and became especially known for its military watches. The name Benrus is a combination of the first and last syllables of its founder’s name, Benjamin Lazrus, who started the company with his two brothers.
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https://gearpatrol.com/2019/08/02/found-benrus-vintage-dive-watches/