Check out these interesting modern takes on a traditional theme.

There have been watches made by Swiss and other European brands especially for the Chinese market going back much further than the country’s modern economic resurgence, but nowadays there are more than ever — and many are cool creations that anyone can enjoy.

You don’t have to be Chinese to be aware of the Chinese New Year — watch brands are certainly aware of it and the nation’s power both as a producer and consumer of watches.
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