Whether or not you know exactly what a NATO strap is, you’ve definitely seen one. A trend item that has aggressively taken hold of the watch industry, NATOs can be found on just about any watch, from $35 Timexes to $7,000 Rolex Submariners to $50,000 Patek Philippes. Some watch enthusiasts may scoff at the idea of putting a $15 strap on an expensive timepiece, but NATOs are a fun, functional and quickly interchangeable way to show off your watch. 
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