The Coolest New Microbrand Watches of 2022 That We Just Discovered

Watch enthusiasts that seek out the new and unique had a veritable smorgasbord to browse in New York City over the next-to-last weekend in October. The trade shows WindUp and WatchTime took place concurrently and bustled with collectors, casual fans, media and industry professionals. The tables, booths and display cases, of course, were also brimming with watches — new and recent releases that, in aggregate, reflect an industry in stride.

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