Now that the Apple Watch has started arriving on the wrists of users, luxury watch makers are starting to take the smartwatch trend more seriously. But instead of being worried by the rise of these highly digital timepieces, some are seeing an opportunity. Take TAG Heuer’s Jean-Claude Biver, for example. He sees the Apple Watch as a hip new trend that will get youngsters to start getting used to watches, which could eventually lead to more sales of traditional watches. That said, TAG Heuer’s $1,400 smartwatch coming this November might be a bitter pill to swallow.
The luxury watch maker, part of the LVMH group, has been known to have mulled over entering into the smartwatch biz for some time now. That became a real thing last month when TAG Heuerannounced its partnership with Google and Intel to make it into a reality. And now it seems that things are proceeding as planned, with a late 2015 launch date set.
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