You definitely won’t be able to fault TAG Heuer for not dreaming big, especially in an age when the future of luxury watch brands is being put under the spotlight. It has just revealed the name of its first smartwatch, itself a rather ambitious undertaking. The Tag Heuer Carrera Wearable 01 is so named because of its relation to the non-smart Carrera 01 luxury timepiece. But more than its Swiss roots, this smartwatch is poised to become the industry’s first ever upgradeable smartwatch, ensuring the same longevity of both its analog and digital timepieces.

Granted, there is no substantial threat to real smartwatches, at least not yet. Smartwatches are still somewhat of a novelty, and in some cases a legal liability. Watch makers, however, are starting to feel the pressure, and some are taking rather different paths to solve the same concern.
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https://www.slashgear.com/tag-heuer-carrera-wearable-01-aims-to-be-upgradeable-01386047/