Rolex Is Boosting Production: Is the Shortage Ending?

There aren’t enough Rolex watches to go around. Some cynically assume that the brand is artificially restricting supply to supercharge demand, but the watchmaker has always emphatically denied it. Now, Rolex is backing up their position that they really do want to put a watch on your wrist with the announcement of new and even temporary production facilities. What does this mean for watch lovers? How and when is Rolex boosting production?

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