I don’t think it’s a stretch to say the market for truly wireless earbuds is absolutely saturated at this point. Even beyond all the usual players – Apple, Anker, Plantronics, Jaybird, Sony, and others – there are thousands of white-label models from countless companies. Despite this, rubber-tipped earbuds still vastly outnumber Apple-style plastic-tipped buds.
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https://www.androidpolice.com/2019/11/08/razer-harmmerhead-true-wireless-review-airpods-style-earbuds-without-a-killer-feature/