Apple’s big-screened phone snagged 44 percent of all phablet sales in the US last quarter, says research firm Kantar Worldpanel ComTech.

Phablets were hot in the US during the first quarter of the year, and Apple’s iPhone 6 Plus was the hottest of them all, according to a report out Wednesday from Kantar Worldpanel ComTech.

Phablets, which are typically defined as smartphones with screen sizes of 5.5 inches or larger, accounted for 21 percent of all US smartphone sales last quarter. That number was a huge jump from just 6 percent in the first quarter of 2014, according to Kantar.

The phablet that led the pack was Apple’s iPhone 6 Plus. Equipped with a screen size of 5.5 inches, the 6 Plus took in 44 percent of all US phablet sales last quarter. To no surprise, screen size was cited as the No. 1 reason for choosing a phablet among 43 percent of iOS users and 47 percent ofAndroid users.
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