In 2020, the Global Wellness Institute reported that U.S. consumers invested $265 billion on physical activity — the most of any country. Unfortunately, this doesn’t mean that Americans are necessarily healthier because the study also claimed they significantly lags in terms of participation, despite the amount spent. Compared to other developed countries like Australia, New Zealand, or Norway, wherein participation ranks in the 80 to 90 percentiles, GWI claims that the US only clocked in at 58%. However, emerging
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