How the Iconic Royal Oak Is Giving Rise to Fresh Watch Design

In 1972, the Audemars Piguet Royal Oak showed that steel sport watches can be as elegant — and expensive — as their luxury counterparts. Half a century later, the cottage industry it inspired is having a moment: edgy design principles like octagonal bezels, exposed screws and bracelets integrated into the watch case itself have been reinterpreted by brands big and small, with surprisingly versatile results. Small brands like Maen are showing that you can get a solid product

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