If you’ve ever dabbled in Fitbit’s ecosystem, you might’ve noticed the new Luxe fitness tracker is somewhat of a departure from the company’s usual suspects. Above all else, the Fitbit Luxe is focused on offering a compact, versatile design that’s suitable for all occasions.

While Fitbit is not exclusively marketing the Luxe as a product made only for women, that’s certainly the intended audience. After all, this tracker does offer a rather sleek and feminine aesthetic that many women will appreciate.
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