Fitbit is no stranger to the wearables market. In fact, it’s been kicking around for a decade this year, having sold over 67 million devices. That’s quite a lot. While the company dominates the fitness tracking market though, it isn’t as prominent in the smartwatch arena.

Yes there is the Blaze, announced in 2016 and the Surge, announced in 2015, but neither are what you consider proper smartwatches. The Fitbit Ionic on the other hand, aims to fill the space for the company and Fitbit thinks it’s in a unique position to deliver.

We’ve known it’s been coming for a while, but now Fitbit’s new GPS smartwatch has been officially announced. Here are our first impressions of the Fitbit Ionic. Can Fitbit dominate the smartwatch market in the same way it does fitness trackers?
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https://www.pocket-lint.com/smartwatches/reviews/fitbit/142011-fitbit-ionic-preview-a-smart-start-for-fitbit-s-smartwatch