You’ve probably seen Ello pop up on your RSS feed (or however you happen to keep up with information) over the past few days. The new social media site has been dubbed the “anti-Facebook”, due to its strikingly sparse interface and promise to not make you the product. To gauge how accurate that is, I went inside to discover what Ello is, and who it isn’t for.

To my mind, Ello is like any other bootstrap startup. It’s simple, pretty effective at one thing, and simple enough to grasp. Those who try to over-complicate Ello do it a disservice. It’s social, just a different take on what that is, and means.

For Ello, the goal is to feed you info on a macro scale. It’s like a warehouse full of people who somehow heard that there was a party there. A party may happen, but we’re all a bit early to the event. You know, if a party actually breaks out.
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https://www.slashgear.com/ello-review-its-not-the-anti-anything-26348111/