This year’s BaselWorld in Switzerland has become the stage for many companies, watch makers or otherwise, to reveal their own take on the idea of smart devices on your wrist. Some have completely jumped on the smartwatch bandwagon while other cautiously remain on the periphery, like the new Swiss Horological Smartwatch group and their MotionX activity tracker platform. Jeweler Bulgari is making yet another twist, calling its concept device not a smartwatch but an “intelligent watch”, one that practically keeps a safety vault on your wrist instead.

Even calling it intelligent might still be a bit of a stretch. The only “smart” piece in the Diagono Magnesium is an NFC chip and that’s it. That’s not to say that the rest of the watch is not worth a deeper look. It is pretty much what Bulgari says is “purely Swiss”, exhibiting the trademark quality and materials found in luxury Swiss watches.
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